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We provide a quality dry-cleaning experience for everyone, delivered to your doorstep
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Clean Image
Cleaners
Brand Design
Clean Image Cleaners
Roles
Brand Designer
Web Designer
Timeline
6 Weeks
Background
Clean Image Cleaners is a local, dry-cleaning business based in San Francisco offering delivery and pick up services from 3 different locations.
Overview
I collaborated with a small business owner to deliver a website for a small local, dry-cleaning business. The goal was for the website to explain the business’s mission statement of delivering quality services to users.
Branding
I collaborated with a small business owner to deliver a website for a small local, dry-cleaning business. The goal was for the website to explain the business’s mission of delivering quality dry-cleaning services to users.
Choosing a typeface
The owners of Clean Image wanted to label themselves as an elevated brand to show people their values lies in cleanliness and elegance, while maintaining a sense of lightheartedness as to not intimidate customers. To portray this, I approached the branding with focus on sophistication with a side of whimsical.
I chose the font "Apparel" as the serif typeface gave the logo a classy style, and opted out of a graphic to enhance the cleanliness of the brand.
Stylization
Shareholder A/B Testings
We went through multiple iterations of defining the creative direction of the website, before settling on the current sophisticated stylization created through a developed style guide and minimalist colors.
We presented the two screens to shareholders and decided on the professional screen as opposed to the more playful one, as the branding vision fell more align with it.
Finalized branding
As we developed the brand, we developed to more of an elegant color palette of gold, black, and white.
